Caliber Point Home Generators

Caliber Point Home Generators

Client

Caliber Point Home Generators

Industry

Home Backup Power Solutions

01. The Challenge

Caliber Point Home Generators needed a robust online presence to establish themselves as a trusted provider of Generac standby generators. The primary challenges included:

  • Effectively communicating the benefits of their home standby generators to homeowners unfamiliar with backup power solutions.
  • Streamlining the process of getting quotes, consultations, and scheduling installations online.
  • Highlighting their expertise as authorized Generac dealers, emphasizing reliability, trust, and professionalism.
  • Building trust with potential customers by showcasing reviews and educating them about the installation process and maintenance requirements.

02. The Solution

Techweer designed a user-focused website that positions Caliber Point Home Generators as an industry leader in backup power solutions. Key features of the site include:

  • A clean and modern design with prominent calls-to-action such as “Get a Quote in Under 30 Seconds.”
  • Dedicated sections explaining how home standby generators work, complete with a simple step-by-step breakdown.
  • A streamlined process for obtaining quotes, selecting generators, and scheduling installations, ensuring a hassle-free customer experience.
  • A testimonials section highlighting real customer stories to build trust and credibility.
  • SEO-optimized content that educates visitors on backup power benefits, generator types, and maintenance tips, complemented by a Hurricane Preparedness Guide.
  • A responsive design that ensures a seamless browsing experience on both desktop and mobile devices.

03. The Results

The revamped website successfully established Caliber Point Home Generators as a trusted provider of backup power solutions. Key outcomes included:

  • A 45% increase in quote requests and consultations within the first quarter post-launch.
  • Improved customer trust, supported by positive reviews and increased repeat business.
  • Higher engagement on educational content, resulting in better-informed customers ready to make confident purchasing decisions.
  • Enhanced SEO performance, leading to a significant boost in search visibility for key terms like “standby generators” and “backup power solutions.”
  • A streamlined customer journey that reduced drop-offs and improved conversions for inquiries and installations.
Clients:

Jessica Brown

Category:

SEOWeb design

Date:

20 may, 2021

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