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RailsBae

RailsBae

RailsBae

Client

RailsBae

Industry

Ruby on Rails Development

Website

Not provided

01. The Challenge

RailsBae needed a website to communicate their expertise in Ruby on Rails development and position themselves as the go-to solution for businesses seeking high-performance, secure, and scalable applications. The main challenges included:

  • Clearly articulating their unique focus on Ruby on Rails as their core technology.
  • Showcasing their expertise in custom application development, system migrations, and API integrations.
  • Convincing potential clients of the scalability, security, and performance of their solutions.
  • Offering flexible engagement models to cater to different business needs, including startups and large enterprises.
  • Providing an easy way for clients to contact them and initiate projects.

02. The Solution

Techweer crafted a sleek, professional website that highlighted RailsBae’s specialized services and their unique approach to Ruby on Rails development. Key features included:

  • Clear Value Proposition: The website emphasized RailsBae’s commitment to “Ruby Before Anything Else,” with a strong focus on delivering custom development, scalability, and security for businesses.
  • Service Breakdown: Each service (custom development, migrations, API integrations, etc.) was clearly explained, focusing on how it directly solved business problems.
  • 3-Step Process: A structured approach (Discovery, Development, and Launch & Support) was outlined to guide clients through the engagement process, helping them understand how the team works from start to finish.
  • Client Testimonials: Positive feedback from clients such as Innovix and HuggingFace was prominently displayed to build trust and credibility.
  • Flexible Engagement Models: Different service options (Hourly, Fixed-Price, Team as a Service, Fractional CTO) were presented, allowing clients to choose the model that suited their project needs.
  • Call to Action: Clear calls to action (“Book a Call”) throughout the site made it easy for potential clients to engage with RailsBae.
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03. The Results

The website’s launch led to several positive outcomes for RailsBae, including:

  • A 40% increase in inquiries as clients were able to easily navigate the site, understand the services offered, and book consultations.
  • Improved brand positioning, with Ruby on Rails being clearly positioned as the company’s core strength and expertise.
  • Higher conversion rates, with users more likely to engage with the flexible engagement models offered (e.g., Team as a Service, Fractional CTO).
  • Enhanced user trust through client testimonials and a clear demonstration of their success with Ruby on Rails.
  • More streamlined communication with clients due to the easy access to contact forms and booking options.
Clients:

Jessica Brown

Category:

SEOWeb design

Date:

20 may, 2021

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